A mixture of new and found, Isa Arfen is the London-based label started in 2011 by Serafina Sama.
Serafina graduated from Central Saint Martins School of Art & Design in 2006 and has since built up an impressive portfolio of experience: Marni, Lanvin, Marc Jacobs, Chloe, Louis Vuitton, Acne and Charlotte Olympia. It shows.
The label captures and enhances the subtle shift in the fashion mood – Soft but with feminine confidence..A walking statement of drama without causing offence.
Serafina says: ‘To me, fashion is about desire, beauty and fun. It’s not about dressing up in a costume. Isa Arfen is about a real woman dressing for her real life and really enjoying it.’
Charismatic, eclectic, elegant and exuberant…it lights me up like a Lee Broom light.
This year’s design, titled ‘The Royal’, was designed by Swiss-based jeweller, Mouawad.
The bra – nicknamed ‘The Royal’ – is adorned with over 4,200 precious gems from around the world including rubies, diamonds, and yellow sapphires in the bra. It also comes with matching pink frilly briefs and a gold belt.